Client: Pecan street Market 

Focus on storytelling.

 

We interviewed the owner to uncover the emotional core of the shop — why it exists, who it serves, and what makes it special. We avoided a product catalog feel and instead filmed real moments of customer interactions, arrangement prep, and behind-the-scenes work, all from a narrative lens.

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Highlighted relationships and local context.
Included voiceover from the owner, scenes of real service moments, and footage that tied the store into the fabric of Pflugerville (e.g., exterior drone shots showing neighborhood proximity). The goal was to build trust and familiarity.